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About Us

Pareto is the Generative Artificial Intelligence company that created Tess AI, ranked #6 best AI in the world by the G2 Awards.
Its mission is to create A Life with More Time for people and companies, returning time spent on manual activities so they can be more creative, strategic and human.

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Data that Tells Stories

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On our team

Who is Tess AI?

Tess AI is the Pareto Artificial Intelligence that orchestrates the largest AIs in the world. With Tess, +500,000 people and companies use the most advanced AI in their daily lives, in one place and in seconds. With the AI creation feature, users create, publish and access diverse solutions, in a true AI community.​

Know more

Global Innovation Awards

Pareto was considered the 6th best AI in the world at the G2 Best Software Awards 2024, one of the most reputable evaluations in the world. G2 also recognized Pareto as the #1 AI for Images, alongside Midjourney and Adobe Firefly.

Google has also recognized Pareto's technology for several years at the Google Awards, awarding Pareto in 2017, 2018, 2019, 2020 and 2022. In 2022, Pareto was the most awarded company in the world, being a finalist in 5 out of 6 categories and champion of 2.

Our Awards

SUCCESS STORIES

500,000+  Users in 107 countries

Have already boosted their productivity with Tess AI, Pareto's AI.

“With the help of Pareto we were able to increase the number of opportunities arising from paid media campaigns by 160% throughout 2022. The solution is supporting us, mainly, in data analysis, with complete dashboards that allow us to make comparisons between KPIs to we optimize our campaigns more and more."​
Leonardo Barros​
Leonardo Barros​Tangerino CEO​
“Due to technical challenges, we depended on manual and repetitive tasks that restricted our Marketing growth. Pareto unlocked all of this.”
Fausto Reichert
Fausto ReichertCofounder and CRO at CRM PipeRun
“Pareto’s work together with Fortes’ internal team generated a 40% increase in lead generation and sales target achievement for 20 consecutive months.”
Manuella Lopes
Manuella LopesHead of Accounting Marketing at Fortes Tecnologia
“We use contribution margin RPA to optimize campaigns more assertively, as well as budget adjustments, domain and keyword negative RPAs that help maintain account health and scale results efficiently.”
Felipe Lima
Felipe LimaCEO of E-commerce Coordinator at Basico&CO
“Selling bikes remotely is not easy, but Pareto has helped us attract the most qualified leads to transform into sales with the correct automation and targeting.”
Pietra Bayardino
Pietra BayardinoMarketing Specialist at Lev
“Pareto itself identifies which platform brings the best results and transfers the funds automatically and constantly, a task that, if done manually, would take a huge amount of time for the team.”
Vinícius Castro
Vinícius CastroMarketing Coordinator at Pulses
“The combination of human intelligence and Pareto automations helps us quickly find solutions that correct unforeseen changes.”
Marcelo Melo
Marcelo MeloMarketing Director at IE Intercâmbio
“In more than 3 years of partnership, we have managed to optimize professionals’ time when managing campaigns, achieving better results and with more time for strategic planning.”
Rodrigo Camara
Rodrigo CamaraDirector and Partner at Goobec Brasil
“The automation of campaign processes and the creation of our own tools developed by Pareto is a very important differentiator, reducing costs throughout the chain.”
Leandro Varela
Leandro VarelaMarketing Director at IE Co-Founder and CMO at Casatema
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Partners and Programs​

Throughout its history, Pareto has relied on key partners to accelerate its journey.​

Parceiros e Programas​

Em sua trajetória, a Pareto contou com parceiros fundamentais para acelerar sua jornada.​

SAY HELLO TO THE FUTURE

Our AI Ecosystem

Pareto Plus - Tech Agency >

#1 AI Marketing Agency in Brazil

AI Blog >

AI tips, prompt lists and much more

How To Use & Support >

Tess AI’s Complete Guide

Releases >

Latest news on Tess AI

Press Information​

Contact us via email
vinicius@pareto.io for more information​

Send an e-mail

Press Kit and Brand Guide​

Do you need to use the Pareto brand?
Download our logos and images.

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